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Takes one
to love one.

Shining a playful
light on mental illness
to soften its stigma.

click above to launch video

1 in 5 people in the U.S. experiences
mental illness.


But we don't
really talk about it. 


One in five people in the U.S. experiences a mental illness. But it's still considered a dark topic. We'd like to change that. What's dark is the stigma that disempowers people to get the help they need; people quietly suffering or worse—lives lost. We created these relatable animals with issues to lighten this heavy conversation. If we can smile and speak more openly about something that touches so many, we'd all be better for it. 


Our mission:

  • to shine a playful light on mental illness to soften its stigma.
  • to make someone smile and say, "Hey, that's me!"
  • to make it less scary and easier to talk about.
  • to help create a kinder and gentler view of mental health for ourselves and others. 

Whether you or someone you love has been affected by mental illness, we hope these animals with issues can help. By playfully opening up the conversation about mental illness, we can nudge ourselves towards a path to heal. 


 Mental Goods

get the goods + help save lives

Maybe we're crazy – but we believe that our Mental Goods have the potential to help save lives. And that's because, with every purchase you make, we donate 20% of proceeds back to the community to support mental health and suicide prevention organizations. So thank you in advance for your support. It means the world to us. And together we can do some good.